Advertising Techniques

THIS IS ONE OF THE FIVE AWARD-WINNING TOURNAMENT & OUTINGS BEST PRACTICES SPONSORED BY YAMAHA

Mickey Finn, the 2011 Illinois PGA Section Merchandiser of the Year for Public Facilities and two-time Illinois Central Chapter Merchandiser of the Year for Public Facilities, is the PGA director of golf and head professional at Minnehaha Country Club in Sioux Falls, South Dakota.

In this video, Mickey explains how he uses a company to create golf car tags on non-transferring adhesive paper, which is also waterproof. Mickey and his staff use the backside of the tags to sell advertising and promote golf shop sales. Mickey says this has cut down on tournament prep time and breakdown, caused an increase in merchandise sales on event days, and has even increased tournament revenues by including a $3 charge per player for the service.

If you would like to email the author of this Best Practice directly, please email mickey@minnehahacc.com

Editor’s note: The above comments reflect the opinion and experiences of the submitting PGA Professional and are not endorsed by PGA Magazine or the PGA of America.